As lifelong Bruins, Hadley and I have talked about this on several occasions...the Bruins pro shop (whether we're talking about the physical store in North Station or the online store) really needs to start stepping up its game. As we speak the only two player-specific t-shirts I can find online are for Zdeno Chara and Brian Leetch. That's a problem. You want to buy an authentic Neely jersey? Good luck. The shop basically stocks Ray Bourque jerseys and....that's it. Well, that's bunk. So here are some suggestions to get things moving in the right direction...
1)Allow personalization on the jerseys for full price but give me a stable of 15-20 at all times for a slight discount. I love Ray Bourque but I don't want to see a sea of 77's when I go to a game. Let's spread it out among guys like this...
Big Bad Bruins Era
Orr
Esposito
Bucyk
Sanderson
Cashman
Cheevers
Lunchpail Athletic Club Era
O'Reilly
Park
Middleton
Jonathan
Wensink
The 80's
Bourque
Neely
Linesman
Janney
Peeters
Lemelin
Moog
Kasper
Pederson
Something like that. Maybe have a wild card every month on sale. Like a Doug Keans jersey. Or a Charlie Simmer. Or Nevin Markwart. It would be infinitely cooler to see those jerseys around town than what I'm seeing right now.
2)I left current players out of the jersey discussion but I'll mention them here now in talking about t-shirts. Can someone explain to me why they don't sell a Bergeron t-shirt right now? Or a Kessel shirt? I mean, let's get on that. Bergeron, Kessel and Chara are basically your three marketable guys at this point. Market them.
3)Give me some DVDs. The DVD section of the online store doesn't haven't a single Bruins-specific product in it at the moment. Let's get the best of Bobby Orr on disc. Let's get Neely highlights on disc. Best fights. A DVD full of overtime goals. A 1970/1972 playoff box set. Something.
4)Finally, I don't care how long it takes you to find it or how much money has to be sunk into the project but somebody down there needs to track down "Who Dey Bruins" by Zip Rzeppa on vinyl and get that onto a CD pronto. I think I'd pay $50 for it at this point. For those of you that aren't familiar with Who Dey Bruins, it was a novelty (obviously) 45 that was produced for the '84 season and features lyrics like this (from memory)...
From the old historic Garden
Comes that black and gold machine
They're the mighty Boston Bruins
The finest in the league
They skate and move and pass and shoot
And always come to play
That tough aggressive, checking hockey
'Cause there is no better way
Chorus:
Who dey?
Who dey?
Who dey think gonna beat them Bruins?
Who dey?
Who dey?
Who dey think gonna beat them Bruins?
We've got Pederson and Middleton
For nifty moves each night
And the Crowders and MacTavish
Who know how to light the light
There's Luc and Krushelnyski
And Tom Fergus who can score
And McNabb and Stevie Kasper
And Dave Silk from down the shore
Nevin Markwart makes opponents
wonder how he got the puck
Captain Terry O. just lets 'em know
Today they're out of luck
You get the idea. You see, THAT is the kind of thing they should be selling.
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well, of all things, it just so happens that I was the person wrote the "Who Deh Bruins" funk riff and recorded it with my current 'future City' band mates for Zip, back in 1984. I still have the 45. So, is the $50 CD offer still good? LOL email me at bcedro@earthlink.net so I can figure out how you remembered that track!
Best regards,
Bobby
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