Tuesday, September 29, 2009
Target - Pearl Jam Commercial
Ok, so I love Pearl Jam. Or maybe I loved Pearl Jam... all I know is that at one point in my life - between Ten and Vitalogy and VS. - Pearl Jam was cool as shit. I wore flannel jackets in the midst of Summer because of Eddie Vedder did, I grew out my hair, I cut my jeans into jorts... I literally followed the man blindly. Then something happened... I am not sure if it was them, or if it was me... likely a bit of both, but the relationship hit the proverbial fork in the road. Outside of listening to their old stuff from time to time and my obsession with cut jean shorts - it has all but faded.
The point is - if Eddie Vedder told me to go shop at Target in 1994... I would have not thought twice. I would have jumped on my huffy, silver chromes and all, and b-lined it to nearest Target. But you know what, he never would have... because that Eddie Vedder, THAT Pearl Jam... they found their clothes at Salvation Army or Caldor or some other awesomely shitty store that may or may not sell pretzels that tasted great (Bradlees)
Furthermore, I am not sure how much they paid Cameron Crowe to direct this spot - but I might just call Target's VP Media and let them know that his agency convinced him to overspend for a big name director when my 14 year old cousin could have caught the same footage with better quality on his friggin Flip Video.
And then we have the group of advertising brain child's that must have creamed their pants with the "target logo" stamp idea to kick off the commercial. Not sure why that pissed me off so much, but it did.
So where am I at the end of the commercial? I don't want to go to that lousy themed concert... I don't want to buy their new album... I definitely don't want to go to Target for any reason... The association with Cameron Crowe didn't do shit for me - it just shows a lack of creativity and a fat wallet.
I guess the one thing I might do is go to iTunes. But that is because I always go to iTunes and just quickly hearing iTunes at the end of this stupid commercial reminded me that the new Avett Brothers album came out today. That and I might also throw on my old flannel jacket.
Target, Pearl Jam, Cameron Crowe, Hipsters: D